Revi is a bold reimagining of Reebok for a new generation. The project brings together legacy and performance through a sleek brand identity that feels both athletic and emotionally resonant. Through simplified typography and a fresh color palette, Revi reclaims space in a saturated market with clarity, confidence, and connection.
Brand identity - concept development - rebranding
REVI is a bold rebrand of Reebok — a fresh identity built on motion, memory, and meaning. It’s not just about performance; it’s about evolution. REVI stands for the revival of purpose, the reinvention of legacy, and the rhythm of personal progress.
The visual identity combines bold typographic systems, layered motion, and a stripped-back palette designed to feel both timeless and current. It’s raw, confident, and emotionally charged — just like the stories written in every stride and sweat mark.
Raw textures, layered type, and motion-driven visuals reflect the physicality of real-life performance — imperfect, gritty, and beautiful.
This project began with a question: how do you carry a legacy forward without being trapped by it? The answer is REVI — a name that feels fresh and fast, but echoes decades of movement. From 80s aerobics to 90s streetwear to elite performance today, Reebok has always been about more than products. It’s been about people — the ones who moved first, who broke molds, who showed up even when it was hard.
The concept centers on performance with emotion — not just how we move, but why. Inspired by the people who run, lift, climb, and recover — not for trophies, but for transformation — REVI speaks to athletes of all kinds, from seasoned pros to everyday strivers. The name suggests revival, revolution, and velocity all at once — a spark that reignites purpose.
REVI isn’t just a brand. It’s a mindset. A comeback. A continuation.
A celebration of where we’ve been, and everything still to come.
