Enter is a warm and timeless brand identity for a used bookstore in Roma, Mexico City. Inspired by the earthy textures and light, it invites visitors to step into a world of stories worth rediscovering. The brand identity offers a modern, welcoming approach to secondhand books - thoughtfully designed for today’s reader.
Branding - visual identity - concept development
The Enter color palette blends soft yellow, sage green, gentle grey, and deep black to evoke warmth, clarity, and quiet sophistication. It feels literary, timeless, and grounded in the tactile world of books.
Every detail is designed to evoke slowness, curiosity, and the quiet beauty of rediscovering forgotten pages. The visual identity is clean but emotional, timeless but contemporary.
Enter is more than a name — it’s an invitation. A threshold. A soft moment of crossing into something new. Tucked in the heart of Roma, Mexico City, Enter is a used bookstore designed as a passage: into stories, into memory, into the quiet pleasure of discovery
The name Enter plays on the dual meaning: a physical doorway, and the act of immersing oneself in a story. It’s minimal, elegant, and quietly powerful.
